In February 2009, Dr. Nancy Ames and Alberta Barley submitted a health claim stating that food containing at least one gram of barley beta-glucan would reduce the risk of heart disease and lower cholesterol. Health Canada supported the claim in July 2012. This allowed food products containing barley to be sold to the public labeled with the health claim.
Alberta Barley Chairman Matt Sawyer made the official health claim announcement on July 12, 2012, at the Western Living Showcase’s Calgary Co-Op Kitchen Theatre during the Calgary Stampede.
The health claim states: the following statements may be made in the labelling and advertising of food products meeting the qualifying criteria.
“[Serving size from Nutrition Facts table in metric and common household measures] of (Brand name) [name of food] [with name of eligible fibre source]* supplies/provides X% of the daily amount of the fibre shown to help reduce/lower cholesterol.”
125 ml (1/2 cup) of cooked pearled barley supplies 60% of the daily amount of the fibre shown to help lower cholesterol
The “daily amount” referred to in the primary statement is 3 grams of barley beta-glucan. This amount is based on the evidence available concerning the lowest observed efficacious daily intake for lowering cholesterol. In this statement, the percentage of the daily amount of barley beta-glucan provided in one serving should be expressed to the nearest multiple of 5%.
The following additional statements could be placed, adjacent to the primary statement, in letters up to twice the size and prominence as those of the primary statement:
- “Barley fibre helps reduce/lower cholesterol”
- “High cholesterol is a risk factor for heart disease”
- “Barley fibre helps reduce/lower cholesterol, (which is) a risk factor for heart disease”
Alberta Barley Funding: (Awaiting Market Development Manager Linda Whitworth’s answer on funding 06/24/2013)
- Alberta Barley
- Agriculture and Agri-Food Canada
- Calgary Stampede Western Living Showcase
- Calgary Co-Op Kitchen Theatre