Malt industry funding great news for farmers
(Calgary, AB) October 10, 2012 – Alberta Barley (ABC) is pleased to learn that Agriculture and Agri-Food Canada (AAFC) has given $525,000 to three Canadian malting agencies to broaden new market opportunities.
The Canadian Malting Barley Technical Centre (CMBTC), the Malting Industry Association of Canada (MIAC) and the Brewing and Malting Barley Research Institute (BMBRI) were the beneficiaries of the funding infusion, which came through the federal government’s AgriMarketing Program.
“Malting barley remains a cornerstone of Alberta’s barley industry,” said Matt Sawyer, ABC chairman. “It’s great to see a funding boost for these three organizations, as we all want to grow domestic and international barley markets.”
According to the AAFC announcement yesterday, the money will assist recipient groups in developing new marketing and communication strategies, as well as creating a Canadian Malt Barley Brand. Funding will also go toward product testing and evaluations on new malting barley varieties, this year’s harvest, and cargo shipments to international markets.
“The ABC supports any initiative aimed at growing the malt barley industry,” said Sawyer. “Developing a Canadian Malt Barley Brand that could increase sales of barley is something we can stand behind for our farmers.”
Funding recipients are also pleased by the announcement.
“Malt is a highly competitive industry,” said Rob McCaig, managing director and director of brewing for CMBTC. “Continued funding support is critical to ensure we are effectively reaching out to international markets and providing the technical support they need to successfully use Canadian malt in their products.”
In 2011, Canada’s malting barley exports topped $600 million and AAFC is forecasting for that number to rise.
As Canada’s only barley commission, Alberta Barley is a not-for-profit organization directed, funded and controlled by the province’s barley farmers.
The Commission co-ordinates and sponsors research, market development, technology transfer and policy development on behalf of its producers.
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