Alberta Barley

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Value Proposition

  • Your farm, your voice
    • Governance that puts farmers in the driver’s seat
    • A strong voice for every farmer, through regional meetings, the annual general meeting and committees
    • Opportunities to make a lasting impact on the industry as an Alberta Barley director, delegate or committee member Read more
  • Farmer-focused research
    • Fifteen new and available feed, malt and food varieties from the Lacombe Field Crop Development Centre since 1992
    • Innovative projects that improve farmers’ bottom lines, like Controlled Traffic Farming and Barley 180
    • From the lab to the field, strategies to combat insect pests, weeds and disease to minimize crop loss and maximize profitability Read more
  • New markets, new opportunities
    • Pursue value-added opportunities for barley in new industries and markets to fuel demand and increase profitability
    • Represent farmers in trade negotiations and on trade missions to open new, profitable markets
    • Collaborate with national organizations like Grain Growers of Canada and Barley Council of Canada to strengthen barley’s voice Read more
  • Raising barley’s profile
    • Highlight barley’s strengths for the feed, malt and food industries
    • Spread the word about food barley through our well-established health claim
    • Form relationships with government and key stakeholders to ensure the needs of barley farmers are top of mind Read more
  • Prudent money management
    • Responsible management of check-off dollars and remittances to protect farmers’ money
    • Transparent financials that are easy to understand and readily available to farmers in the annual report
    • Demonstrate value for your investment through the work of our research, policy and market development departments Read more