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Apr 21

Editor’s Message

Posted on Apr 21 By: Anne-Marie Bruzga-Luchak

After a wet spring that left much of the province sloppy and made seeding late, we’ve been treated to some record-breaking fall weather that’s ushered in another productive harvest. But adapting to these kinds of extreme changes, especially with weather, is a hallmark of agriculture.

In the world of Alberta Barley communications, one of our biggest changes was the launch of our new logo. After an extensive consultation process, our board selected the logo you see at the bottom right. I believe that it tells the unique story of Alberta Barley—the fertile land, the clean glacier water and the clear, open skies that allow Alberta farmers to grow the best barley in the world.

Hot on the heels of the logo was the Oct. 7 launch (finally!) of our new pro- ducer website, www.albertabarley.com. This seemed a Herculean effort at times, but I think when you visit the website, you’ll be as pleased as we are. The site is filled with open, transparent information about Alberta Barley’s priorities— from research to market development to information about where all those check-off dollars go.

While exploring the new website, you will also notice that we have a Barley Country blog. Unlike the newspaper, the blog will allow us to share up-to-the- minute news and information—making our website a one-stop-shop for the latest in barley and ag news.

But sometimes ushering in new things means letting others go, which brings me to the sad task of announcing that this is the final printed edition of Barley Country. However, this change makes way for another exciting development: a joint grains magazine with the Alberta Wheat Commission (AWC). The magazine is called GrainsWest and the first edition will be out in January 2014.

I truly believe having a joint magazine run for farmers, by farmers will be an efficient use of resources and allow us to explore grain industry issues from a farmer perspective like no other publication can. We are thrilled to be working with AWC on this new initiative.

The rise of the magazine has also resulted in some communications staffing changes. Barley Country Associate Editor and former Communications Coordinator Trevor Bacque is now the managing editor at the joint magazine—I wish him all the best in his new role.

As with all changes, there are new opportunities, which is why I’d like to introduce Cole Christensen and Dina O’Meara as Alberta Barley’s new com- munications coordinators. Cole comes to us with an extensive set of commu- nications skills and Dina is a top-notch writer who will cover my maternity leave. They join Caitlan Carver, our public relations coordinator for the Western Canadian Deduction and Barley Council of Canada.

As you’ve probably figured out by now, there is another staffing change: me. For over two years, I have had the best experiences, met the best people, and learned to love ag and barley more than you know. And as I head off on that next great adventure of motherhood, I want to thank you for believing in me as your editor and communications manager—it was a privilege and an honour to work for you. Until we meet again, take care and stay safe out there.

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